Rebuilt the go-to-market backbone for a stablecoin-enabled B2B and P2P remittance platform, turning fragmented signal into a predictable pipeline system in under 90 days.
Operating in a category where trust and conversion velocity dictate survival, the client needed to capture cross-border stablecoin market share across freelancers, tuition payers, and corporate senders.
The platform lacked a coherent lifecycle model, defined market segments, or channel analytics to distinguish activated wallets from vanity signups.
Without lifecycle attribution, marketing spend was being allocated across channels without clear visibility into which touchpoints produced recurring transaction volume versus unactivated accounts.
Strata re-architected the company's HubSpot CRM from the ground up: restructuring lifecycle stages, custom properties, and multi-touch sequence attribution so that every touchpoint fed a single source of revenue truth.
In parallel, we constructed an automated enrichment pipeline using Clay and Apollo to map the full total addressable market (TAM) across three payment segments:
By mapping 10 distinct user cohorts from first contact through wallet activation using custom UTM and event taxonomies, Strata exposed non-performing acquisition spend.
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