Owned go-to-market execution for an early-stage cross-border asset engine, driving a 20% year-over-year increase in user acquisition and helping the company secure venture funding within its first year.
Operating at the earliest stage of company formation, the platform required systematic revenue infrastructure without pre-existing outbound channels or structured operating rhythms across engineering, design, and marketing.
Growth had to be manufactured from zero while the product moved from beta toward market readiness.
Strata designed a multi-channel acquisition infrastructure combining programmatic outbound, referral loops, and search engine optimization.
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